Projects
At the heart of the Service Design course is engagement with real problems in the world. Working with amazing industry partners, the student work has covered a broad range of projects. This year we have arranged the work around a series of themes that showcase the impact and ethos of service design. These include resilience, sustainability, equity, economics and cultural - facing forward to light way to new ideas.

Thank you to all the partners, from UNDP to January Land Rover, who have worked with the students over the last six months.

FINAL show projects 2021

DESIGN FOR EQUITY
EXPLORE THE THEME
While we keep developing and solving some problems, other issues become visible. As Service Designers we question fixed mindsets and actively respond to potential challenges. Designing for equity doesn't mean that everyone should be treated exactly the same, but we need to understand the real needs and create a space which allows diversity. We are not equal yet, but we can design the way our world serves us towards an equitable future. Amplifying the voices that need to be heard, find a balance, and enable people to enjoy the same beautiful world.
SUSTAINABLE CULTURE & PRACTICE
EXPLORE THE THEME
Since the industrial revolution, consumer consumption has been a driving force within the global economy; but today the vast amounts of materials and energy used to supply the markets is leading us beyond safe planetary boundaries. We question the net benefit of some existing practices and propose system interventions that can contribute to the emergence of truly sustainable societies.
BUILDING RESILIENCE
EXPLORE THE THEME
Progress is a human instinct and inherent desire. Yet we reached a point where even our most mundane objects are reinvented almost daily and science fiction movies promote more apocalypses than utopias. To not only master but strive within a frequently changing world we need to build resilience. For Service Design this means to share our creativity and optimism. So even in times of trauma we can collectively imagine an alternative reality to jump off to.
NEW BUSINESS
EXPLORE THE THEME
The landscape of our businesses consists of ever new and fresh ideas, while big players are growing in accelerating speed. It’s a race between agility and consistency. As Service Designers we are focused on the legitimacy and purpose of a business and help the existing landscape to flourish. We mediate between the makers and the people and planet to bring together real needs and real visions. Transforming businesses to flexibly progress towards a more social and sustainable future.
CULTURAL SYSTEMS
EXPLORE THE THEME
Our daily routines are quietly haunted by 24/7 availability, permanent productivity and increasing functionality. It is even more important to build strong cultural systems to give people the chance to take it all in, to connect and create in local and global communities. For us in Service Design culture is not only a heritage or identity, it is also a much needed void to escape the confrontations of our hyper-effective systems and explore our (human) nature together.
RESPONSIBLE DATA
EXPLORE THE THEME
Data and new technologies can be both saviours and secret weapons. They are independent, yet the ways they are used or abused are driven by human biases and purposes. What can be the true potential of data? Service designers are stepping in to explore how our technological tools can truly benefit humanity and the planet. And make contributions to health, politics, built environment and education in becoming responsible data.
REIMAGINING AGENCY
EXPLORE THE THEME
The whole world needs to be reframed and put under construction. So as Service Designers we move beyond the actual invention and think about ways to set an impulse, to educate ourselves and others creatively. Finding ways to distribute knowledge for everyone to make more conscious decisions from the inside. When the immediate environment becomes a complex mesh of responsibilities we need to reimagine peoples agency.

wip show projects 2021

Social Resilience & Impact
Social Resilience reflects the growing challenge in pandemic that amplify deep routed social issues. Projects look at the role of regulators to embrace the needs of all society and create a more inclusive approach, able to anticipate the impact of legislation and policy.
Future of Work
The Future of Work projects combine speculative design visions of a future possible that breaks our work rituals and finds new solutions that allow us to reduce stress, work at different paces and collaborate creatively. The projects are rich inspirations for our future ways of working.
Sustainable Solutions
Sustainable Solutions develops new commercial platforms for sustainable consumption and behaviour change.
New Interactions
New Interactions explores how we will interact with services in a Zero UI, non touch world where voice and gesture will provide safer and richer alternatives to touch screens and buttons.
People Powered Health
Three projects have focused on the topic of Genomics. A vitally important component of the future of health, our scientific endeavours in mapping the human genome in over a 100,000 people has triggered huge progress in the fight against illness and genetically inherited disease. Working with NHS hospital trusts and experts in the field, the students tackled the human aspect of life changing information and decisions. Combining the human with the scientific is at the heart of service design and how we can help scientific advances contribute to our quality of life.
Citizen Centred
Citizen Centred presents the work of a collaboration with Aalto University in Helsinki and the build to rent organisation UKAA that looks at the relationships between property development, inclusive design, and community innovation.
SEE PROJECTS FROM 2020
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