This project has already had a substantial impact within our client JLR. Directors and managers told us that they now have a different perspective - made possible through workshops, fresh insight, and innovation with Service Design. Moving forward, we believe that all of our interventions could be structured into a three stage roadmap. The "Car as a Canvas" phase encourages people to get involved with the development of the service, and helps it to belong within the local community. Then, in 'Forming Relationships', we have created and tested a wide range of small interactions - some tactile, others based on light and sound - that help people to feel comfortable and connected. And the third stage of 'Beyond Just a Car', is our attempt to illustrate a vision where the service is a fully embedded part of the ecosystem, and is treated like a friend to share experiences with or provide help.