The service design course at the RCA is focused on four strategic directions:
We apply design methods to these areas:
As well as applying the tools of design we bring the behaviours of curiosity, to uncover reality and gain insight, courage to tell the truth, optimism that there are better solutions, not just imagined but delivered, in an open and collaborative way.
This year we have looked at how we articulate the ethos of the course and of service design. What is our focus, what differentiates our approach and behaviour?
In a series of workshops students and staff developed themes that capture that energy and ethos and this has resulted in a set of values, each one represented with a unique icon that represents our ambition and direction.
These values drive us as individuals and as a cohort of service designers working to create positive outcomes that help us all make a world that works for all.