Service Design is the application of design practice to services and experiences.
Service design solves problems and transforms the human experience of businesses and industry as well as developing impactful solutions for complex social issues, better public services and citizen centric policy.
The RCA Service Design MA programme is internationally renowned as a pioneer in the development of service design with graduating students leaving to work inside transport, telecommunications, financial services and retail companies, leading consultancies, government departments and international organisations. The course examines the complex cultural, technological and systemic issues facing businesses and governments to create new services for now and the future.
The programme traverses 3 themes:
- The creation of new consumer services, with a focus on identifying human needs, transformational services and delivery in complex organisations, for example in retail, banking and hospitality;
- The development of public service and policy innovation on topics such as transportation, health and education;
- Future scenarios that envision radically new services and user experiences driven by technological, environmental and social challenges.
Students work on their projects with an exceptional number of industry and public sector partners to develop innovative solutions that reframe and redesign the world around us.The curriculum works across the RCA and their partner establishments blending design expertise across all departments with technology and business management from Imperial College’s MBA and Department of Computing.