The project sought feedback from various communities to discuss various iterations and arrive at the service proposition. This included circular and repair communities and networks such as Greenpeace. The outcome of which was the Adidas Xuntos.
Adidas Xuntos is a global platform that enables artisans and small business owners to become certified “Adidas Repair specialists”, both offline and online. It aims to reduce carbon emissions, grow sustainability and circularity holistically. While also helping Adidas create new revenue models that work in tandem with achieving these aims and improving the planet. Adidas Xuntos embraces eco literate design and will resonate deeply with consumers wanting to support brands that share their values.
The service follows several processes to enable the participant to register and be recruited for the training programme. The scheme works closely with local partners to create a scheme relevant to the demographic, user and brand needs—moreover, support throughout the training programme and financial and business guidance. Various touchpoints include a training centre, local shops, community centres and mobile app. Below is an image highlighting the various touchpoints of the online journey.
Adidas Feedback: The findings and project idea received critical and valuable feedback and raised questions that need further investigation and reflection, especially on return on investment (ROI). Key questions included what do brands get in return for their efforts in the scheme, what would this mean for current business practices and processes? Moreover, what new methods, policies and legal frameworks would be required, and at what cost? All valuable feedback for critical, discursive, and intellectual exploration.
Future Aims and Development: Therefore, Adidas Xuntos served as a provocation at its current phase and is an ongoing project in development. An object for deeper engagement on sustainability and circularity, and how this can benefit people, brands, and the planet. The next phase of the project will involve exploring these critical and essential issues with different stakeholders across all levels of society. Ecological design is a fundamental consideration in this project, with the focus also including how non-humans benefit from Xuntos.