In the cultures with advanced animal welfare systems, positive reinforcement, as a practice of animal behavioural study, has been adopted for a better understanding and building of a cooperative relationship with dogs. This insight into other operations set the tone for the rest of the project. Where the intervention was quickly narrowed down to three areas along the adoption journey: how people arrive at the decision of getting a dog, how people decide to re-home a dog and how people live with one. While staying at high level of the ideation, I actively involved stakeholders, including animal rescuers, canine behaviourists, pet owners, startups and more, into multi-tracking prototyping. Working adaptively, I was able to make more evidential design decisions while moving forward with new questions. The three high-level concepts were finally iterated based on their values, look and feel, and road-mapped as the key parts of the service ecosystem.