BACK TO All Work

SharinGo -EV Charging

Charge, share, change

MA 2022
Trustable, Sustainable, Flexible, Affordable

SharinGo is a ride-sharing service that uses charging piles as pick-up points to help people with daily commuting.

It enables people to share the ride during commute, leading us to a sustainable future with electric vehicles. 

Charge, share, change. 

Our design raises people’s awareness of electric vehicles, building trust and connection in the community.



As we know, by 2030, the UK is going to take a giant leap into an era of electric cars. All we are doing is prepare for this exciting transition. But, are people ready for this transition to become EV users?

Research shows that 41% of customers surveyed are likely to buy an electric vehicle as their next car, And the number is increasing every year. Though, there are still many worries that discourage our potential customers. One struggle that pops out is unable to use a home charger. It becomes serious when public chargers cost more than five times than a home charger. Electric vehicles are billed as cheap to run – but owners reliant on public charging points will have to spend a lot more money.

As we further analyze customer behaviour, 70% of EV users use public chargers more than once every week, and over 25 % of people charge at peak hours. If they switch to non-peak time, it can save them up to 360 pounds a year. As we discovered, the charging peak hours overlap with daily rush hour. We think these two behaviours can be put together to form a design opportunity.


We developed the ridesharing service journey based on the scenario in the storyboard. We offer a driver option for those who have an EV car and would like to share a ride with others. Also, a rider option for those who wish to take EV cars to commute to work. 

  • Dan usually drives EV cars to work. After work, Dan found that the car battery was running out. He charged his car and posted the ridesharing order while waiting.  
  • Ana usually takes public transport. After work, Ana found it hard to get a taxi during the evening peak. Her colleague introduced her SharinGO to share a ride with co-workers. Ana sent out her request and waited for the response. Finally, they matched and travelled together.

prototype & validation

This is our user interface of the platform, sharingo. It has two sides: the driver side and the rider side. For the driver, firstly set your charging point location and approximately how long you will charge there. Next, you could set whom you want to go with, in other words, go with or without colleagues. After these settings, the system will show you the highly similar riders’ routes you could choose and start your journey. For riders, similarly, you need to set your nearest charging location and what time you expect to depart. The number of partners if you have. Finally, you could get paired with workers with similar routes.

For our prototype validation, we set up a process to make users fully understand the service. Firstly, we printed all the materials such as story journey, low fidelity framework etc., during the interviewing, and we showed our service journey, which illustrated a brief process of the rider and driver. Then we show them the interfaces of the platform and let them touch each button to complete the sharing request on their own. After that, we asked them, as a rider or driver, to give feedback about the whole service.

These interviews, as validation of our service, aiming to collect practical feedback from potential users. From the driver's perspective, they want the rider to get on time, and they mentioned that some parking points are not available 24h, and our platform should consider the accessibility of the charging points. From the rider's perspective, they worried that the current number of charging points could not meet the demand and also, they expected that the driver could be on time. This useful advice above for improvement could be used in the later, actual operation of the platform.

stakeholder map

This is our stakeholder map; riders and EV drivers are the core users of our platform. Our platform is mainly driven by two systems; the first one is the certification system, we will cooperate and exchange data with some larger commercial companies, all the employees who are working in these companies can ride-sharing after certification, we solve the trust issue by third-party certification; the second one is the ride-sharing system, which matches EV drivers and riders by the same destination and uses the charging point as a pick-up point, which allows the driver to match in advance while charging. The other stakeholders include energy companies, charge point manufacturers and councils.


Special thanks to our tutor Richard Atkinson, who gave us precious guidance and valuable feedback; to our interviewees, who shared their experience and knowledge and also gave us a fabulous show; to Jing Qian from PA Consulting and senior from RCA, who followed us through the whole project and to Dan Toon from PA Consulting who gave us this amazing collaboration opportunity.

No items found.