As we know, by 2030, the UK is going to take a giant leap into an era of electric cars. All we are doing is prepare for this exciting transition. But, are people ready for this transition to become EV users?
Research shows that 41% of customers surveyed are likely to buy an electric vehicle as their next car, And the number is increasing every year. Though, there are still many worries that discourage our potential customers. One struggle that pops out is unable to use a home charger. It becomes serious when public chargers cost more than five times than a home charger. Electric vehicles are billed as cheap to run – but owners reliant on public charging points will have to spend a lot more money.
As we further analyze customer behaviour, 70% of EV users use public chargers more than once every week, and over 25 % of people charge at peak hours. If they switch to non-peak time, it can save them up to 360 pounds a year. As we discovered, the charging peak hours overlap with daily rush hour. We think these two behaviours can be put together to form a design opportunity.