Creating a sustainable and transparent fashion industry
Fashion makes a sizeable contribution to climate change. Although consumer fashion waste has recently come under the spotlight, businesses continue to throw away 40 times more textiles than consumers. What's more, while most people pay attention to large fashion companies, small and medium fashion brands account for half of the fashion industry. Approximately 59,000 such companies exist in the UK, and they are an important driver of industry change. However, they often lack sufficient time and labour resources, making it difficult for them to consider the environment. This project finds a way for small and medium-sized fashion brands, which inspire creativity in society and are important drivers, to reduce waste and participate in a circular fashion economy with trendy Gen Z and millennial consumers and fashion designers.
RE:UP, in collaboration with Replenish Earth, aims to achieve harmony with nature by exploring the future of food, living, travel, and garden spaces. This project has focused on future living, especially online shopping habits in the fashion industry.