We conducted 3 workshops with a total of 16 target consumers who provided feedback on several aspects such as incentive plans, rewarding design, waste reduction and so forth. Prototyping with L'Oréal and other stakeholders, Terracycle and convenience stores, also brought suggestions. They offered validation, too. L'Oréal will benefit from the project. Its social impact and reputation will increase, and the company will become a better co-operator of the government. On the marketing side, the plan will raise the bond of L'Oréal's brands in people’s minds, cultivating their dependency on L’Oréal. This isn’t a profitable plan, but it can keep running under a controlled input. L’Oréal will need to pay for the paper packaging, the smart bins, the app and Terracycle. However, it will save money on recycling service as the increase in the number of containers will decrease the recycling cost. And the To-Morrow Plan will keep customers more loyal to generate more revenue.