Campaign: Monster test —— know your charging personalities
In order to raise people's awareness of the correct charging mode, we designed a system that allocates users into four different types of charging personalities —— Survivor, Booster, Worrier and Freedomis depending on their charging habits.
This test not only included EV drivers but also gave an opportunity to non-EV users to have an initial understanding of sustainable charging habits; both of them would realize that charging for an EV could be different from charging other devices.
Deliver: Step by Step instructions
After finishing the monster test, hesitators can continue their journey to know more personal information about having an EV in the future by clicking and interacting on the website. They will be more clear about the time, place, fee of charging and have the right comparison between petrol cars. We will also recommend the more suitable type of EV for them.
Dr.O saves you from multiple resources and reduces the panic through simple click interactions, thus leading you to a sustainable charging future now!