Citizens facing difficulties adapting to EV under UK’s transition to a zero-carbon world
Electric vehicles (EV) have been widely promoted and embraced in the UK in line with the UK's announced goal of being the first to fully transition to electric vehicles by 2030. Even though the EV market has grown tremendously in the last decade, non-EV drivers still face difficulties adopting and adapting to EVs. According to ACEA, petrol still remains the largest automobile market share, with 47.5% of all cars registered.
Fortunately, based on the primary research, the younger generation, who make up a large proportion of all non-electric vehicle users, are more open and optimistic about switching to electric vehicles in the future. However, they are facing the barriers that EVs are not approachable, affordable, and accessible.
Therefore, through this project, we would like to encourage younger non-EV users to experience EVs and facilitate them to become EV users in the future.