adidas NEXT : Replacing "new" with "next"
Our service, adidas NEXT, is an innovative learning service that allows consumers to renew their product's life by repurposing it by themselves. It supports all conscious consumers with pathways and means to extend the use and life of their products.
Our service consists of three aspects: recognise, repurpose and share.
First, adidas NEXT encourages consumers to recognise the alternative ways at the product's end-of-use and, thereby, contribute to sustainable futures. When consumers come across a product they are not likely to wear anymore, they can find alternatives instead of discarding them. The adidas NEXT app recognises the product and provides the users with multiple upcycling recipes to transform the product.
Second, the users can repurpose the adidas products based on the users' choice of a recipe by following the step-by-step instructions. Also, adidas Next strives to be inclusive by providing multiple formats of instructions and tool kits for any adidas consumers who do not have the essential tools in their household. The toolkit utilises deadstock material and is created through partnerships with regenerated tool suppliers.
Lastly, the users share the outcomes through social networks. By sharing, the consumers can feel empowered and inspired to try other new repurposing recipes in the future and inspire other conscious consumers.