Gabriella Mas

6 June 2022 - 12 June 2022
MA 2022

Gaby is a freelance graphic designer and brand strategist. Prior to RCA, she worked at AKQA New York, a digital design and communications agency. At AKQA, Gaby developed concepts and work for evian, Nike, and Volvo as an associate strategist and art director. She also worked as a creative consultant for Inter Miami CF, a professional football club in Miami, Florida, where she managed brand merchandise, concepting and design.

Final Project 2022

(re)boot is a waste management service designed to serve our planet through football and fashion. (re)boot collects, sorts, and disassembles football industry waste that is then recycled and remade into new football gear and equipment for professional and everyday athletes. (re)boot will partner with expert innovators to create and implement a closed-loop recycling system that can be utilized by all professional football clubs and athletes, everyday athletes, and consumers.

The inspiration behind my current project, (re)boot, came from my experience as a footballer and as an employee of a professional football club, Inter Miami CF, seeing immense amounts of waste in the industry. My hope is to help pave the way for a more sustainable future through sport and design.

WIP project 2022