The football industry is driven by a linear take-make-waste model. Every year, boots and training gear are thrown away due to lack of resources, wear and tear, and overflowing donation lines.
I thought, what better way to tackle the waste crisis than through the beautiful game of football, the world’s most inclusive sport. As two of the most global things in the world, they are instruments of culture that have the potential to unite consumers and athletes alike towards one goal: tackling the waste crisis. Throughout my research, I explored several football waste streams and materials such as old footballs, boots, goal nets, plastic cones, goalie gloves, training vests, old pitches and used kits.
Before designing, I had to first understand who the key internal and external stakeholders were. I mapped out the organizations and individuals that (re)boot would have to engage with, the main ones being professional football clubs, athletes, and adidas (sponsor and manufacturer).
Looking at Inter Miami CF alone, the club accounts for 450 pairs of boots per season, which quickly becomes 12,600 boots when you look at Major League Soccer entirely. Scaling to 1.75 million boots per season, when you look at all football clubs in existence worldwide. That’s A LOT of boots.