THE FINAL OUTCOME
EVE delivers as an environmental accreditor, by recognising and running initiatives to constantly improve industry practices collectively, a digital marketplace to connect eco-conscious customers to EVE-verified businesses, and a rewards program to incentivise and reinforce choices.
Mobile-first, customers engage through digital touchpoints on the front end – a social media presence for promotion and reach, an app for customer engagements such as venue discovery or reward collection, and third-party integration into other applications, such as a digital wallet or maps service to allow for passive engagements and data capture. No matter how engaged the customer wants to be there are different options available. Designing mobile-first reflected the rituals and habits discovered from our journey mapping at the beginning of the project.
On the back end, hospitality businesses engage with our sustainable practices and initiatives, individual or community-based, that help improve their sustainability credentials. EVE also recognises and accredits other third-party services that are striving to become more eco-friendly e.g., “Too Good To Go” restaurants.
Like many competitors in this space that are focused towards our demographic, we deliver social and economic value to the customer and drive customers to the businesses. However, with a gap in the market for a service that is environmentally and community-driven, this became our USP. Taking inspiration from these existing services, we wanted to include features that currently work well, are viable, and are desirable for our audience, whom we consider a right mix of environmental steward and socially green; people who may be activists during the day but also the life of the party at night - the people who need that social release, but also experience guilt and anxiety about going out while we’re in a climate crisis. EVE helps them to not feel guilty about expressing themselves by simply helping them party, better.
Our vision is to create visibility for environmentalism within the nightlife industry and to make sustainability mainstream and fun, creating environmental benefits in a space that has disregarded the planet for so long. EVE aims to do this by creating better industry practices, influencing customers to make better choices to gradually change consumption patterns, all the while future-proofing smaller and independent businesses to whatever challenges arise in society, enabling nightlife as a whole to continue to thrive in a better way and bring joy to everyone involved.