Angus Bamford

Open Studio: 3rd - 4th February 2023
MA 2023

As a creative and strategic thinker, my purpose, as in the words of economist Paul Romer, is to create "better recipes, not just more cooking".

I have combined my background, as a creative practitioner in Contemporary Dance and as a social science major in Arts Management to inform my Service Design practice - applying design methods and systems thinking to create actions that tackle challenges and take opportunities. More than hard skills what powers my practise is a constant endeavour to be critical about today, curious about tomorrow, courageous in uplifting others, calm in adversity, catalytic in change and most importantly kind always.

As a MA Service Design student, I have grown in my understanding of service design, including its tools and objectives. So far I have conducted projects that include an exploration into the future of work for garment workers, the creation of a directory of services for prison leavers and the development of a platform for eco-conscious hospitality businesses to connect with customers.

Fields of interest:

- Human-centred technology

- Art & creative industries

- Social impact

final project 2022

WIP project 2022

EVE is a cooperative social enterprise aiming to promote and propel sustainable practices in the hospitality sector by creating visibility of better choices and actions through our platform and putting people, planet, and purpose before profit. EVE delivers as an environmental accreditor, by recognising and running initiatives to constantly improve industry practices collectively, a digital marketplace to connect eco-conscious customers to EVE-verified businesses, and a rewards program to reinforce choices.

Our project aimed to bring environmental value into the economic and social value exchanges of a night out, to create visibility for environmentalism within nightlife, and to make sustainability mainstream and fun. As change comes from the community, we wanted to convene and empower a collaborative community to want better and lobby for change, whilst ensuring the progression to a more sustainable and ethical hospitality industry.



I am now applying my learning and knowledge in my final project, which aims to popularise Fashion-as-a-Service within the Fashion Industry. The project aims to enhance people's relationship with their clothing by utilising service interventions and innovative technologies (web 3.0 & IoT) to create new consumption methods that are more sustainable and fulfilling for the wearer. I am excited to present my findings at the Final Show in July. If this topic interests you, please reach out to me.