Pratiti Sadani

Final Show: 3rd - 4th February 2023
MA 2023

Pratiti is an industrial designer with experience across fields of education and social impact to develop and implement techniques that support and uplift tribal craft communities. In her practice of furniture design and interior styling, she translates conventional craft practices into functional furniture designs and materials. 


  • Royal College of Art - MA in Service Design 
  • London Business School - Behavioural Economics MBA Elective
  • Srishti Institute of Art, Design and Technology- Bachelor in Industrial Art & Design Practices 

Relevant Experience 

  • User Researcher (Summer Analyst) - JP Morgan (2022)
  • Art Director - Vogue (Contract 2022-2023)
  • Product Designer - Magnolia Design Studio (2019-2020)
  • Design Consultant - Furniture design and Interior styling (2018-2022)

Final Project 2023

Social media has revolutionised our communication and connections, breaking down geographical barriers and fostering global communities. However, alongside its undeniable benefits, a darker side has emerged. The rapid growth of online platforms has created a breeding ground for hate, harassment, and toxic behaviours. What was once celebrated as a symbol of digital empowerment now faces the challenges of cyberbullying, misinformation, and the erosion of trust. Individuals, communities, and entire societies are exposed to the harmful effects of online interactions, posing threats to personal well-being.

KindType aims to explore the concept of a "foot in the door" service, focusing on the crucial aspects of trust and safety, responsibility, and compliance in this era of digital socialisation.

*“Foot-in-the-door devices are products and services with functional offerings and affordances that work to normalise and integrate a technology, thus laying the groundwork for future adoption of features that might earlier have been rejected as unacceptable or unnecessary” - Pierce’s speculative design terminology.

WIP project 2022

EVE is a cooperative social enterprise aiming to promote and propel sustainable practices in the hospitality sector by creating visibility of better choices and actions through our platform and putting people, planet, and purpose before profit. EVE delivers as an environmental accreditor, by recognising and running initiatives to constantly improve industry practices collectively, a digital marketplace to connect eco-conscious customers to EVE-verified businesses, and a rewards program to reinforce choices.

Our project aimed to bring environmental value into the economic and social value exchanges of a night out, to create visibility for environmentalism within nightlife, and to make sustainability mainstream and fun. As change comes from the community, we wanted to convene and empower a collaborative community to want better and lobby for change, whilst ensuring the progression to a more sustainable and ethical hospitality industry.