I am a driven, multidisciplinary designer committed to creating a better future through collaboration. Prior to pursuing my MA in service design at the RCA, I gained experience working as a product designer and a UI/UX designer at Jaguar Land Rover where I was involved in designing multichannel digital experiences. I have since developed a deeper desire and curiosity to understand users’ needs and complex systems, specifically targeting real-world problems that lead to tangible human-centred solutions.

I believe that design isn’t just about styling, it’s about delivering significant impact and strategic advantage. What I enjoy most about service design is the ability to see the complexity of the world through a new lens whilst fostering creativity. As creators, it's essential to not only grasp the needs of our users but also to acknowledge the interconnectivity of life. By comprehending how organisations and individuals function within their surroundings, we can develop more meaningful innovations, communicate more effectively, and generate greater value in a thriving society.

Through my practice and constant endeavour, I am committed to staying curious, embracing chaos, and continually developing my methods by exploring the intersections of and expanding the boundaries of service design, strategic thinking, and human-centred design.