Abhipsha Ray

Final Show: 3rd - 4th February 2023
MA 2023

With a keen eye for detail and a deep understanding of humanity centered design principles, I strive to uncover insights and address complex societal challenges through my work and believe in the power of design to shape a better future, one that is inclusive, sustainable, and empathetic. Drawing inspiration from diverse cultures, she seeks to create products and services that not only meet functional needs but also engage users emotionally and intellectually. She believe that design should tell a story, provoke thought, and ignite conversations. By leveraging interactive storytelling techniques, she aim to create immersive experiences that captivate audiences and spark a deeper connection with the designed artifacts. Equipped with a diverse skill set, I am experienced in conducting in-depth research, prototyping, user testing, and collaborating with multidisciplinary teams. I value the power of interdisciplinary collaboration and understand the importance of listening, empathy, and continuous learning in the design process.I am also deeply fascinated by critical futures, constantly exploring emerging technologies and societal trends to anticipate future needs and possibilities. By envisioning alternative scenarios and questioning assumptions, I challenge existing norms and propose innovative solutions that push boundaries and encourage dialogue.

In her words: "In an ever-changing world "Design is change" and it is imperative to recognise the power one holds as a creative to make changes to break down systems of injustice by asking hard questions and implementing meaningful solutions. Each incoming challenge is a reminder of all that could be rethought and redesigned. 

Within this immense scope, as an incoming designer into the real-world, I am excited for the opportunities that don't shy away from the messiness of the world but rather embraces it."

Experience and skillsets:

Abhipsha has a diverse range of experience in her career as a product, service and systems designer from retail to consulting; from hardware to soft-goods; from graphic design to 3D prototyping. She has developed a range of skills and compatibilities which allows her to adapt and learn quickly in a professional environment. She is currently working as an associate consultant at a London based social impact consulting to further her knowledge and experience and find herself as a creative problem solver.

Final Project

Social media has revolutionised our communication and connections, breaking down geographical barriers and fostering global communities. However, alongside its undeniable benefits, a darker side has emerged. The rapid growth of online platforms has created a breeding ground for hate, harassment, and toxic behaviours. What was once celebrated as a symbol of digital empowerment now faces the challenges of cyberbullying, misinformation, and the erosion of trust. Individuals, communities, and entire societies are exposed to the harmful effects of online interactions, posing threats to personal well-being.

KindType aims to explore the concept of a "foot in the door" service, focusing on the crucial aspects of trust and safety, responsibility, and compliance in this era of digital socialisation.

*“Foot-in-the-door devices are products and services with functional offerings and affordances that work to normalise and integrate a technology, thus laying the groundwork for future adoption of features that might earlier have been rejected as unacceptable or unnecessary” - Pierce’s speculative design terminology.

WIP project 2022

EVE is a cooperative social enterprise aiming to promote and propel sustainable practices in the hospitality sector by creating visibility of better choices and actions through our platform and putting people, planet, and purpose before profit. EVE delivers as an environmental accreditor, by recognising and running initiatives to constantly improve industry practices collectively, a digital marketplace to connect eco-conscious customers to EVE-verified businesses, and a rewards program to reinforce choices.

Our project aimed to bring environmental value into the economic and social value exchanges of a night out, to create visibility for environmentalism within nightlife, and to make sustainability mainstream and fun. As change comes from the community, we wanted to convene and empower a collaborative community to want better and lobby for change, whilst ensuring the progression to a more sustainable and ethical hospitality industry.