Before joining RCA, Chenxian Meng finished BA programme in product design in Shanghai. In her previous education and project experience, she paid attention to the ability of empathy to explore users’ real needs and also have more holistic thinking, so her attention has expanded from the physical products to the system and service of them, from frontstage to backstage.
As a service designer, Chenxian Meng is passionate about social impact, human behaviour, sustainability, exploring and innovating future life possibilities with a forward-looking vision.
MYPACT is an impact buying service that provides a simple way to understand the environmental impact of your purchases. It rewards you for living a greener lifestyle and helps you benefit your community and the planet.
Findi is a 1-year long employee benefit cum financial service that helps young people to start saving money at a pivotal moment in their lives, i.e. when they start working. It aims to help build healthy savings behaviours that can become the backbone of a healthy financial life.
Recall a time in your life when you made a behaviour change? What led you to do it? How did it benefit you? For most of us, self-reflection combined with a feeling of urgency/crisis pushes us to make changes in our lives, which are otherwise difficult, whether it's to quit smoking or switch to healthier foods. Behaviour change is crucial!
Our service design team at RCA, dived deep into behavioural factors that impend people from making good decisions about their money, saving their income or moving up the financial ladder. Combining these insights, principles of behavioural economics and the power of technology, we created Find, to help young adults reflect and change behaviours over time.
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