MYPACT

Challenge

Our initial research has identified the main factors contributing to the gap in consumer attitudes and behaviours when it comes to 'sustainability'. Firstly, people have their own priorities which drive them to make buying decisions. Secondly, environmentally friendly goods tend to cost more, which is not in line with the price expectations of many consumers. Lastly, consumers struggle to measure how much impact their actions can have.

We defined our target audience which is gen-z, who has a strong awareness of sustainability and climate change.  At the same time, they are eager to have a positive environmental impact. Through our deeper interview, we narrow down this group of consumers as those who have the potential to engage with and support circular packaging methods, but the current services are insufficient to drive them across the attitude-behaviour gap.

Our solution

Our service system intervenes to help consumers understand the environmental impact of their consumption and waste disposal, by providing alternative green solutions to their consumption behaviour as well as providing clear guidelines on waste disposal in order to help consumers to dispose of their waste responsibly.

We will collaborate with supermarkets and aim to help them with their sustainable strategy to promote sustainable products. As for the community, we will use the power of the community to help us build our network of recycling systems by encouraging local shops to join our recycling program which achieves by establishing a public drop-off point and setting up a recycling box as our community hub. In the future, MYPACT will build more recycling points for local residents, and eventually act in a community philanthropic way with the community program.

There are 4 main features that we provide for consumers:

Visualize - We visualise the impact of consumer behaviour and disposal behaviour to visualise its positive or negative impact on the environment, providing weekly reports to show an overview of your impact on the environment and to record changes in consumption behaviour.

Guidance - A clear and simple guidance for your waste disposal and finding the best way to manage your waste.

Alternative - We offer personalised recommendations for greener options based on your shopping profile to help you easily develop more positive shopping habits.

Offset - Redeem your MYPACT points to donate to your community infrastructure and events,  or you can redeem vouchers at our partner retailers for your next shopping.

Future-oriented strategy

What have we changed and what value do we provide？

MYPACT will benefit stakeholders at each level.

Producer - We are driving producers to reduce unsustainable materials at the source and provide more real recyclable material options.

Retailer -  We promote more waste responsibility for retailers, i.e. offering alternative options or managing the materials they sell, helping them boost their sustainable service and strategy.

Consumer - We aim to facilitate the conversion of users into users with a positive impact on consumption

Community - Reducing the pressure on waste disposal and waste pollution, while injecting more financial support into the community

As an impact buying service, MYPACT is a free app for consumers with in-app purchases for some extra features (personalized recommendations) as well as small monthly fees for free shipping. We will serve branded content and ads paid for retail brands to promote their green products. Meanwhile, we make money from selling the consuming impact data report on sustainability to consulting companies.

We argue that rather than only prioritizing fixing recycling, people should place more emphasis on reducing the amount of plastic waste from the outset. This is based on how communities can offer alternative consumption options, and it should be supported particularly in a market environment.

Our long-term vision is to reshape consumer buying habits through sustainable values. In the future, a more positive and virtuous consumer market is promoted through consumer choices to face a better transition to a circular economy.