Our study had explored finding future ways to integrate sustainability into the entertainment and leisure industry and our team specifically focused on the sexual pleasure industry to evaluate the potential of sustainable solutions in this field.
Our team explored a new approach to sex toy design, one that promotes mindful consumption and safe self-exploration, in order to unlock the full potential of sexual pleasure. The focus of this study is the development of a new product and service, [NDA-BRAND NAME].
The research process for this thesis was divided into two parts: initial design research and further design research.
- The initial design research was conducted through a combination of secondary market research, primary user surveys, user interviews, stakeholder interviews, and expert interviews.
- These research methods were used to understand the current market, user needs, and pain points in the sex toy industry.
- The research findings were then used to develop four paradoxical archetypes, which served as the foundation for the ideation process.
The study concludes that there is a significant potential for this new approach to sex toy design, and that "[NDA-BRAND NAME]" has the potential to disrupt the current market and make a positive impact on the industry.