Yalena Yang Sun

Open Studio: 3rd - 4th February 2023
MA 2023

I'm a business designer - business and design make up the magic potion for my work. After 3 years in strategy consulting, I took a leap to join the RCA for more innovation and creativity through design.

It's been a wild ride - winning the RCA Grand Challenge 2022, the Entrepreneurial Journey 2022 Grand Challenge with Imperial College London, and being a finalist in the Autonomous Vehicle Cleaning Design Challenge with BP, I've realised how much I'm passionate about my new identity as a designer.

Another secret ingredient of my career is exploration. I’m a true global citizen with 13 years (and counting) of international experience spanning 7 countries. I’ve also explored technology incubator, law firm, impact consulting non-profit, global financial institution, early deep-tech startup and more.

Now the next adventure awaits. I'm dedicated to work at the intersection of business and design and use this powerful combination to bring futuristic innovations to life.

final project 2022

Our brand name is under a strict confidentiality agreement, thus we will use ‘Sustainable Pleasures’ below to represent our company. 

Our project is under a strict confidentiality agreement with Accenture Song who wishes to push our designs from conception to company. As a result of this partnership, the brand name, concepts, designs, prototypes, research and development, business plans, marketing strategies, and other proprietary information cannot be shared in the WIP Show 2023. 

Our service and product designs, which focus on the design and development of a new type of sex toy, have expanded the notion of sexual pleasure beyond traditional norms globally. The design of [NDA – brand name] revolutionizes the way we (society) think about sex toys, sexual pleasure, and communication around sex.

WIP project 2022