We tried to find a way to lower the barrier between the general public and art. We created several prototypes to get insights.
1. Ritual atmosphere can lower the barrier of art, then create a safety zone for people.
The data showed art engagement correlates with economic level and educational attainment. So we went to the charity in a church to talk with people who are living on a survival level, to see if art matters to them.
At first, they feel art is too luxurious, which gives them a negative view on galleries and museums. However, one elderly man emphasised the emotional comfortability of street art, such as art on walls or newspapers. And when we bring art to them around their dining table, which is their safety zone, they casually start chatting about art as a group, and express their feelings.
So we can say that the barrier is the luxury-image of art, and ritual atmosphere can lower this barrier.
2. Audience feedback emotionally connects artists with the public. This connection brings them satisfaction as artists and social contributors.
To understand the relation between artists and general public, we curated a group art exhibition under the theme of local community - which is family bonding - in Ealing Broadway.
Some audiences were really happy to share their understanding of art with their own family experiences for artists. While we thought the appreciation towards artists is only related to art sales, this feedback gave the artists pleasure and confidence. As a result, getting audience feedback emotionally connects artists with the public and this connection brings them satisfaction as artists and social contributors.