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In Nomading

Part of

Holistic Financial Well-being for Digital Nomads

MA 22/23
Digital Nomads, Financial Services, Future of Work, Financial Well-being, Mobility, Speculative Design

Digital Nomads are a new generation of people who travel freely and work remotely. In a post-pandemic world, with a push towards remote work, there has been a redefining of work-life balance, changing values and dynamics, lifestyle and happiness. The digital nomad demographic is a significantly growing one and it is important for organisations to understand, align and support them.

Through our research, we realise that digital nomads face financial and regulatory concerns and our goal is to support them resolve these challenges so that it will enable them to pursue this inspiring journey. We are deriving inspiration from the Reverse Speculation approach provided by UBS and investigating how banks and financial services institutions can help digital nomads achieve holistic financial wellbeing and happiness.


To understand the core needs of Digital Nomads, we are working with pioneers in this field, people working in Government policy for Digital Nomads, entrepreneurs who have nomad related businesses, and of course Digital Nomads spread across the world.

Since our goal is to improve their financial well-being, we are collaborating with the RCA Future Finance Lab, industry experts in finance and business areas like market planning, go-to-market strategy and embedded finance.

We are also getting in touch with banks and financial services institutions to validate our concept and support us in bringing it to life.

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Project Inspiration

The early phases of our work were inspired and informed by a collection of speculative artefacts that reflect key components of futures, created by the UBS-Y think tank. We decoded those materials and extract common themes of the future, select the areas of interest and the ideas around future mobility, decision envisioning and personal data.

As a team, we were interested in exploring the future of work, its impact to work-life balance, changing values and dynamics, lifestyle and happiness. This brought us to exploring the Digital Nomad culture.

Desk Research

We began our initial desk research on the culture of Digital Nomadism, future of well-being and happiness for workers, timeline of nomadism and its influence on the concept of Digital Nomads, re-evaluation of future work models by business and management magazines like Harvard Business Review and Forbes, market and demographic research on Digital Nomads and geographical, financial, political, regulatory implications on this lifestyle. 


Literature Review

Web deep dive

Industry Reports

Social Media Analysis

Primary Research

We conducted primary research with varied groups of people associated with the Digital Nomad industry namely:

Digital Nomads: Remote interviews with Digital Nomads spread across globally, such as from North America, Canada, Latin America, the United Kingdom, Europe, India and South East Asia to understand their motivation to pursue this lifestyle, needs, expectations and pain points. Conversations with Digital Nomad online communities.

Leaders in Public Policy with the Government: To understand how policies for Digital Nomads are implemented at a policy level and what could be improved.

Pioneers and Entrepreneurs in the Digital Nomad Industry: To understand services catering to Digital Nomads and opportunity areas to explore.

Through our research, we realised that a majority of problems faced by Digital Nomads were financial. So, to explore the financial angle we conducted primary research with experts in:

Embedded Finance: To understand how services catering to Digital Nomads can have a financial element supporting them.

Behavioural Design for Finance: To understand what motivates people to make better financial decisions.

Insurance for Digital Nomads: To understand financial needs of Digital Nomads.

Banking and Financial Services Institutions: To understand policies and products created by large banks and neo-banks to support the community.


Through our research we concluded some key insights on specific financial concerns faced by Digital Nomads.




The credit score system is a difficult one to navigate for Digital Nomads and they end up having low credit scores that impacts their credibility and financial well-being. We aim to create a service that allows them to build credibility through an Augmented Datasource, which will collect units from their financial activities and act as an enabler to build credit. We plan to implement a behavioural design approach that would motivate digital nomads to improve their credits by making wise financial decisions.


Kam Chana - Future Finance Lab

Tom Bentley, NatWest - Expert in Embedded Finance

Lauren Razavi - Executive Director of Plumia, Product at Safetywing (Insurance for Digital Nomads), Author of Global Natives

Julian Colman - Expert in market planning and penetration, business case development

Olumide Gbenro - Thought Leader in the Digital Nomad area, policy work with Government for Digital Nomads

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