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Favihome

Couples’ platform offering experiences to choose favourite home products

MA 2020/2022
Keywords
Consumerism, Learning, Wellbeing, Sustainability, Behavioural Change
Overview

Favihome is a couples' platform offering experiences to choose favourite home products. The whole service is for young couples under their 30s who will start to live together in London and need to update their way of choosing things with their partner. Both online sessions and offline events are designed based on users' 12 categories of values.

OUR PHILOSOPHY

We aim to transform consumers' shopping habits to live with only their favourites, achieving both the quality of life for individuals and the sustainability for the planet.

Collaboration

Lionsgate Property Management, the UK’s No.1 real estate agency for Chinese oversea landlords, helped us understand target customers and the situation in the industry. They expressed a strong empathy for our proposal and agreed to test future prototypes together.

Replenish Earth, a cause and a collective action to protect the global commons, also supported us in reaching out to target users by spreading the survey in the research process.

We highly appreciate their continuous support.

OUR SCOPE

After researching consumers’ shopping habits through desk research, street interviews and online workshops, we decided to focus on couples under their 30s who start living together in London. They need to update their way of choosing things with their partner and we want to leverage the opportunity to form a new habit.

In our research, we found that couples had big conflicts in choosing home products together. Therefore, we focus on things, which are durable and used at home with partners.

RESEARCH & INSIGHTS

In the beginning, we had an assumption that each person has different favourite interior styles and it would be hard to find something which satisfies both of their needs. However, after having in-depth interviews, we realised that many conflicts were rooted in differences in what aspect they put priority on when choosing home products.

Currently, couples reach their way to make decisions after overcoming difficulties and experiencing failed shopping. We intervene before their moving day when couples buy many things that they might have to live with for decades. 

How might we provide proper guidance before moving day for young couples who start to live together in London so that they know how to choose favourite home products together?

OUR SOLUTION

Favihome is a platform following 3 steps; viewing, preparing and moving, for couples to choose home products together. As the basis of the service, we categorise people’s values in 12 based on a theory by a psychologist, Spranger.

Couples take the 12-Values Test and answer all questions in 10 minutes for free. Once tested, they can consider the thoughts underlying each other's opinions. After that, we provide a 30 minutes online session with a trained facilitator to know each value and potential conflicts they might have in the future. We also have a follow-up event platform that organises events with partner companies so that users can enjoy choosing their favourite home products based on their values.

VALIDATION & FEASIBILITY

We organised 30 minutes of user testing and invited couples to test if our activities and prompt questions help them choose a favourite home product. Before and after the test, participants were asked to write down what steps they would need to buy a product with their partner and see what changes they made. We could confirm that test users added some steps to make a better decision with their partners.

To realise this service, collaboration with partner companies is essential. We proposed the concept of our service to Lionsgate Property Management, the UK’s No. 1 real estate agency for Chinese oversea landlords. They expressed strong interest and agreed to test future prototypes together.

SPECIAL
THANKS

Special thanks to our tutors, Judah and others for guiding us throughout the entire journey; to our partner organisations, Lionsgate Property Management and Replenish Earth for their continuous support and valuable feedback on our project.

Team