Projects

Orbit

Orbit accelerates new businesses using food waste to create new demands for environmental and societal good. It brings together food waste statistics, research and technology, market data to identify food waste opportunities for entrepreneurs, producers and investors. Promoting there is no concept of waste, it stimulates ideas that help existing businesses transform to circular models.
Planet
Students involved
Constance Chung
Rosa Blaus
Ruotong Guan
About
Planethon
Using Earth Science as a Treasure Map
Develop business to business service concepts that connect earth science knowledge and research into sustainable futures with people and organizations trying to solve them. Show how planet positive futures can influence and evolve business models to encompass social, ecological and economic sustainability.
wHAT IT IS

A data driven website which helps to identify opportunities in food waste for entrepreneurs, producers and investors. With building long term business relationships in mind, the platform also provides enablers help to create and strengthen connections between stakeholders.

WHO IT IS FOR

Orbit is a service for Entrepreneurs, eco-conscious investors and producers of food waste which includes farmers, food processing manufacturers, supermarkets and so on.

WHY

Food waste has a huge impact on our planet. 1/3 of food is lost or wasted globally. Fruit and veg are the biggest offenders, 45% of all fruit and veg is wasted. And despite this, there are still people going hungry. According to the food waste hierarchy - ideally food should not be wasted, it should be used for human consumption. We see the opportunities of using food waste as eco-friendly materials to make useful products for consumers and eager to help establishing new circular and green businesses for a planet sustainable future.

HOW

Orbit helps entrepreneurs to identify new business opportunities and establish links to food waste producers and potential investors, assists eco-conscious investors to make data-based investments which align with their values, food waste producers can also benefit from making extra profits from food waste.

STUDENTS INVOLVED ON THE PROJECT
special thanks:
Carina Johed - Planethon, Elin Green​ - Piñatex, Fredrik Wikholm - Planethon, Gustav Borgefalk - Royal College of Art, Jordan Lazell - Coventry University, Liz Goodwin - Wrap, Mark Little - Tesco