Simoni Shah

MA 22/23

During my time at RCA I have learnt how to apply critical design in examining services and journeys. I am keen creating holistic services, that are not only user centric but are eco-centric as well. 

I find my practice questioning how can we help reshape “professionalism.” My undergraduate project helped me explore how work - life balance can be recreated. 

Having to adapt to the new style of working over the past three years has been critical in my design practice. It has widened the opportunity of how we can better build and create new work-life solutions. The timing of our master’s has allowed me to explore and to think about new ways to help regulate our emotions in a workplace environment. This project has allowed me to further explore new ways of working. 

In the future I would like to explore how can we use critical design to help build a more holistic future.

Final Project

While working, we are constantly forced to perform to be an ideal person as a professional.

Project managers, as key communicators in the workplace, always need to motivate their teams and satisfy their clients while meeting the demands of their superiors.

Such emotional labour is often under-recognised despite its importance in their business and its significant impact on their well-being.

We aim to raise self-awareness of the emotional labour they are performing and develop emotional management skills using an enjoyable approach inspired by Bingo game.

WIP project 2022