Akhilesh Balasubramani

MA 22/23

I am a multi-disciplinary designer with a passion for crafting experiences that have a positive impact on people's lives, whether it's through user-centred UI/UX design or innovative service design. I am currently pursuing a Master's degree in Service Design from the Royal College of Art, London, and a Bachelor's degree in Human-Centered Design from the Srishti Institute of Art, Design, & Technology, India. My educational background has equipped me with a deep understanding of design principles, research methodologies, and the ability to think critically and creatively.

As someone with expertise in both UI/UX and Service Design, I am skilled in integrating them to create cohesive and seamless experiences that drive customer loyalty. My in-depth understanding of the context in which digital touch-points are used and their role in the overall customer journey enables me to create interactions that align with customers' needs and expectations. By doing so, I can enhance the customer experience, differentiate the organisation from its competitors, and ultimately increase revenue and profitability.

Final Project

Entrepreneurs and early-stage startups face numerous challenges on their journey to success. Despite the crucial role startups play in economic expansion and job creation, many struggle to overcome obstacles and realize their full potential. This project is driven by the recognition of this pressing issue and aims to address it through the application of service design principles.

By adopting a human-centered design approach, the project seeks to understand the pain-points and challenges faced by aspiring entrepreneurs. Through extensive research, engagement with startup support organizations, and data analysis, valuable insights will be gathered to inform the development of innovative solutions.

The project emphasizes collaboration among governments, organizations, and individuals to create an enabling environment for startup success. By providing entrepreneurs with the necessary tools, resources, and support, the project aims to empower them to transform their ideas into thriving businesses.

Ultimately, the project's goal is to foster an inclusive entrepreneurial ecosystem that drives economic growth, job creation, and innovation. By addressing the challenges faced by startups, we aim to pave the way for a more vibrant and successful startup landscape.

WIP project 2022