Research & Insights
In the pursuit of understanding the challenges faced by entrepreneurs and startups, I embarked on a comprehensive research journey. This encompassed both desk research and engaging directly with entrepreneurs to gather valuable insights.
Comprehensive research conducted through various mediums such as podcasts, books, videos, forums, and TED Talks
Surveys and interviews with over 30 entrepreneurs and aspiring business owners
Emotional journey mapping to understand the emotional aspects of the entrepreneurial journey
Identification of key learnings and support needs during the business setup phase
Analysis of gaps in the entrepreneurship ecosystem
Evaluation of incubators, accelerators, and advisory services
Entrepreneurs find it challenging to test their ideas effectively.
Difficulties in finding the right collaborators and team members
Lack of awareness about research methodologies and frameworks to use for their respective ideas.
Additionally, I investigated the role of incubators, accelerators, and business advisors in supporting entrepreneurs. While these entities offer support, they also present challenges such as:
Limitations of incubators, accelerators, and advisory services
Highly competitive application process
Rigorous schedules and time commitments
Risk of giving away significant equity
Pressure to achieve specific milestones quickly
By combining my prior knowledge with the findings from extensive research, I developed a deep understanding of the challenges and struggles encountered by entrepreneurs. This comprehensive insight served as a solid foundation for generating focused and impactful "How Might We" questions during the ideation phase. These key insights played a crucial role in shaping the development of targeted solutions that effectively address the specific needs and aspirations of entrepreneurs.