The problem is clear.
The public's rising interest in sustainability has influenced businesses to adopt ESG evaluation into their strategy. Fashion is a major industry that urgently needs to change; the problems within fashion in regards to its ecological impact resurfaced in South Korea during COVID-19 with a documentary that uncovered the detrimental effects that disposed clothing can have on the Global South. Although a small country, South Korea consumes a lot of fast fashion but produces a significant amount of waste as well.
The need for sustainable fashion whilst meeting market demands and cycles exists as sort of a double-sided coin; it's hard to work towards a sustainable future in a consumerist climate that is quickly changing and constantly in demand. So, this project started with the research question: what does a future look like where fashion industries and consumers take responsibility for their actions for the benefit of the environment?
During the research phase, I had inspiring interviews with some of the employees working at a clothing manufacturing factory. The most significant comment from the interview was: "Until the fabric to fabric in the good quality recycling process is solved, the brands need to create the product in reasonable numbers and ways for being fined based on the amount of waste by the new bills. Also, consumers are responsible for wearing their products as much after purchasing."
That helped to narrow down the project's area of interest.