VOCAL is a service that aims to help craft authentic travel experiences for individuals seeking to delve into the local culture and lifestyle of their travel destination. By allowing the travellers to hear real and genuine local voices and recommendations, VOCAL is dedicated to create unforgettable and authentic travel memories that go beyond mere sightseeing.
WeRoad was born to connect people, cultures and stories through that magical activity that we call 'travelling'. So we group people together and send them to live incredible adventures around the globe.
Over-commercialized travel information leads to unsustainable travel experiences, both socially and environmentally, which results in overcrowded attractions and the loss of authenticity in destinations.
The quality of being genuine, true, or real. It implies honesty, trustworthiness, and a lack of pretense or artificiality.
Individuals who actively seek alternative destinations when traveling and are enthusiastic about engaging with locals. They make a conscious effort to avoid commercialized content as much as possible, aiming for an authentic travel experience.
The curious seek authentic and reliable local recommendations, as they trust that locals can provide valuable insights.
How Might We enable authentic travel experiences by seamlessly and interactively connecting travelers with locals, curating travel advice from genuine perspectives, and facilitating mutual value exchange between local communities and visitors?
VOCAL is a service that aims to help craft authentic travel experiences for individuals seeking to delve into the local culture and lifestyle of their travel destination. By allowing the travellers to hear real and genuine local voices and recommendations, VOCAL is dedicated to create unforgettable and authentic travel memories that go beyond mere sightseeing.
Special thanks to our tutor Richard, Kam, Clive, Judah, Service Design Cohort, and WeRoad travel coordinators(Shegun, Luke, Andrea, Barbara, Nerlit,Justyna, Nicholas, Alex), as well as all those who participated in the design process for their invaluable guidance, support, and contributions.
Approved
