Cynthia Yuqing Pan

Open Studio: 3rd - 4th February 2023
MA 2023

I am a multi-disciplinary service designer with specialized experience in digital media, inventive technologies, and design research. 

Prior to my life at RCA, I was majoring in Interactive Arts and Technology at Simon Fraser University in Vancouver, Canada. I was immersed in the environment where people from different creative fields joined together to make technological innovations and services to tackle social issues. I have also worked in different settings, such as hospitality, curation, and service design, to observe real world problems and become an empathetic thinker. I have developed my keen interest in empathetic research processes and human-centered design ever since then.

I genuinely believe that designers have a role in the future of designing intangible things; such as services and experiences; to tackle complex cultural, technological, and systematic issues.​

Through my time of practicing service design, I’ve come to understand that service design is about a holistic understanding of the relationship between people, society, and the future. Coupled with my strong desire to impact the future of society positively, I am dedicated to working with others(in an interdisciplinary setting) on projects to innovate and develop new processes and services that are futuristic and human-oriented. 

final project 2022

WIP project 2022

FANSEE is a service for football clubs that replaces traditional seasonal jerseys with one pair of (home and away) fixed jerseys made of recycled materials. It allows the users to customise their jerseys digitally on their portable devices, and display such unique identities via Augmented Reality, which further engages fans to build a more sustainable future for football collectives.