Background and Research
The automobile industry has been one of the most circular industries, with almost 75-85% of its materials being recycled and finding their way back into the value chain in different industries. However, with the EV transition, the industry is getting into a learning phase which is going to disrupt its end-of-life circularity due to various problems in the system. There is an immediate need for the industry to shift its production from being more human-centred to designing for the product's lifetime and its end-of-life.
We conducted extensive research to understand the existing material decision-making process in the industry by deep diving into their design and concept development stages. We interviewed and ran workshops with various industry experts, including designers, engineers, procurement teams, sustainability teams and material suppliers/recyclers associated with different EV brands.