Background & Approach
The STI epidemic is here
In 2022, Sexually Transmitted Infections(STI) rates in England increased by 24% within a year, soaring above pre-pandemic levels. Specifically, gonorrhoea diagnoses increased to 82,592, with a rise of 50.3%. Despite free testing services from the NHS, there are challenges within individual and social behaviours resulting in record-high levels of STIs. The public services are out there. We now need behavioural changes that can fully utilise these services to create a safer environment for all.
The Trend of Casual Dating
56% of Britons have had a one-night stand in their lives, and this is widely due to the rise in popularity of online dating platforms that are creating easy access to connect with partners nearby, as well as a lack of need for emotional connection, more time personal time, greater kink compatibility, and influenced by the sexual revolution from 50 years ago. We're focusing on people who look for casual dates because they're most at risk for spreading and getting STIs.
The public services are out there. We now need a behavioural change amongst Britains that can fully utilise these services to create better social well-being. We're focusing on people who look for casual dates because they're most at risk for spreading and getting STIs.