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Recover, Explore, Sustain

MA 22/23
Coastal Tourism Communities, Sustainable tourism, Resilience, Sharing transport

Coastal Trail is a groundbreaking transport sustainability and restoration project that aims to revitalise and support seaside tourism communities. Through its holistic approach, the project seeks to address the unique challenges facing the coastal region brought about by the resurgence of tourism, while promoting balanced long-term local economic growth and the development of cultural and creative industries.


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Global tourism industry will usher in a strong recovery in 2023, driven by a combination of factors that will reignite wanderlust among travelers worldwide. As the world gradually emerges from the pandemic, the pent-up demand for travel and exploration is expected to surge, leading to a significant rebound in the tourism sector.

However, this raised concerns - recovery is good, but there are potential problems associated with excess visitors and we wanted to explore the impact and potential problems that tourism can have on the communities in which we live

Research statement

Small seaside tourism communities face development constraints

Our research aims to delve into the intricacies of the problems faced by small tourism communities, particularly those that are ecologically fragile and lack adequate infrastructure. These communities, while charming and picturesque, often struggle to provide basic services due to their limited size and resources. As a result, the negative impact of tourism on the local area becomes more apparent.

Public transport is very limiting for tourists and does not meet their needs

An important issue arising from these conditions is traffic congestion. The inadequacy of the road network and transport system in these areas results in heavy traffic during the tourist season. The resulting congestion not only impedes the movement of locals, but also reduces the overall experience of tourists.

Shared transport systems are under-utilised

In addition, the low usage of shared transport compounds the challenges faced by these communities. Despite the potential benefits of shared transport, such as reducing congestion and minimising the ecological footprint, a lack of awareness and accessibility hinders its adoption. This perpetuates reliance on private vehicles and exacerbates the strain on already limited infrastructure.

Our research seeks to reveal these hidden dangers that not only affect the physical environment, but also shape the social fabric of these communities. By investigating the interplay between tourism development, community well-being and ecological sustainability, we aim to propose practical solutions to mitigate negative impacts and promote balanced development of these small tourism communities. Through our research, we hope to contribute to the development and empowerment of local communities and promote sustainable tourism practices that benefit the environment and its inhabitants.

how might we

How might we improve the way visitors and residents use underutilized infrastructure to reach more attractions and begin their journeys in a more personalized way?

Developing solutions

  1. Recommend routes based on preferences. This can include factors such as the number of people traveling, the number of days, and concerns about certain attractions.
  2. Rational distribution of bike stations. This will make it easier for visitors to get around by bike, while taking into account the distribution of local attractions.
  3. Record tracks with a light app while biking + walking. This will allow visitors to track their progress and earn rewards for completing the route.
  4. Offer rewards randomly (instantly or next time). This will encourage visitors to explore new places and complete their journey.
  5. Leave feedback to help future visitors. This will allow visitors to share their experiences and help others plan their trips

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