Prototyping & Testing

In our first prototype, we tried to calculate & contextualise the risks of not decarbonising for businesses. We learnt that SMEs are extremely present-focused or fighting fires as one respondent said hence future-proofing is not a concern. We also learned that cost and payback calculation is super important yet super hard for businesses. 

For our second prototype, we made a payback projection tool and we found that SMEs find it easier to trust the service when they understand how it works or almost can play around with it. However given the high upfront costs, they found the ability to finance the projects a major issue for them & one interviewee mentioned this to be the number one reason for projects not going through. 

Our third prototype helped companies plan decarbonisation in a step-wise manner providing loan & grant recommendations along the way. We learnt that even if the math works out they find owning equipment extremely risky and are bound by certain inertia that is only lifted when they do some trial and error. This follows also from our insights from an expert who mentioned that when businesses see savings from the smallest of actions they are more likely to do the larger ones. 

Service

Summary

Bijli sends an auditor to the business site to note requirements. After the auditor finishes the initial energy audit for a business and uploads the report to the Bijli console, Bijli sends insights to the SME owner and churns out kit requirements for its Sensor Vendors. The vendors then send sensors and energy monitors to Bijli, who then sends the kit to the client. After running experiments using the Bijli console and kit, Bijli churns out new insights and new requirements. These are sent to Energy Service Companies that can recommend bigger equipment, and the cycle repeats.

Business Model

Our Positioning

Currently, if business owners choose the route of doing energy efficiency for their own operations, they heavily rely on guesstimates and the work becomes assumption driven. If they hire a consultant, it becomes driven by granular recommendations. Bijli is insight-driven, so it creates ownership for the business owner whilst also working with insights from their experiments.

Stakeholder Value

• Energy auditors get a steady stream of clients and are able to easily generate digital reports using Bijli
• For sensor manufacturers, Bijli enables a new revenue stream, allowing them to extend an enhanced offering to their customers and making way for a predictable inventory
• Energy Service Companies benefit from precise data for quotations, a marketplace to sell services, an integrated monitoring system
• And lastly, an SME Owner can quantify cost savings and conduct step-wise decarbonisation with a service that is adaptable to their business needs

Revenue Model

Our revenue is largely derived from the subscription we offer to the SME business owners however we also have a number of additional revenue sources in the form of commissions and advertising for vendors on our platform. Our costs can be divided into software development costs with staff salaries. Hardware manufacturing, integration & warehousing costs, along with costs per user in logistics, customer service & installation.