Playing with the line between instinct and logic to realise ideas, Jina Kim has had a 6 year long working journey designing experiences. Running a design entrepreneurship 40,000 km for 4 years uplifted opportunities to work closely in the social sector. It led her dive her thoughts into underprivileged issues including feminism. How and why we work, and making our days meaningful is at the forefront of her mind. Working contents include book publishing, festival planning, branding and education. With expectation, she decided to study Service Design in RCA to have a solid and stable impact on her path. She aims to enrich people's lives through designing experiences.