Empowering the next wave of independent music artists
In the music industry, when royalties and resources have been controlled by mainstream record companies for a long time, it is not easy for independent musicians to survive. Many of them even have to work part-time to keep creating music.
But with the rise of streaming music, the traditional music marketing model is gradually being replaced by digital marketing. Record companies are facing a crisis of transformation, and the market segmentation has also given independent musicians more opportunities to be discovered and seen.
In addition to making music, to find unique audience and establish connections with them has become an important topic for independent musicians today. How do we use human centric thinking and strategic design to assist musicians in exploring and building their own personal brands, and develop a stable fanbase, to bring continuous income and create new opportunities for themselves?