Students

Hsuan-tzu Shen

MA Service Design, 2021
Contacts
hsuan-tzu.shen@network.rca.ac.uk
(+886)921521188
Portfolio
Linkedin
Facebook
Instagram
Behance
Medium
About
A service designer with a product design background who is interested in behavior science and psychology. Aways enjoy digging out insights from researches and exploring new opportunities through human-centered design. Being passionate to deliver the value of design in tangible ways and create real impact.
WIP show 2021 Project
wip show 2020 Project
No items found.
Final project proposal
Empowering the next wave of independent music artists
In the music industry, when royalties and resources have been controlled by mainstream record companies for a long time, it is not easy for independent musicians to survive. Many of them even have to work part-time to keep creating music. But with the rise of streaming music, the traditional music marketing model is gradually being replaced by digital marketing. Record companies are facing a crisis of transformation, and the market segmentation has also given independent musicians more opportunities to be discovered and seen. In addition to making music, to find unique audience and establish connections with them has become an important topic for independent musicians today. How do we use human centric thinking and strategic design to assist musicians in exploring and building their own personal brands, and develop a stable fanbase, to bring continuous income and create new opportunities for themselves?
Are you interested in this project?
GET IN TOUCH