Zhiran Song

MA 22/23

My name is Zhiran Song, and I am a service designer based in China. I am passionate about creating meaningful experiences and making a positive impact through design.

I specialize in the fields of social services, financial services, and social innovation. These areas of interest allow me to explore the intersection of design and societal needs, seeking innovative solutions that address complex challenges.

I strongly believe in the power of design to shape better experiences, improve efficiency, and enhance the overall quality of services. By combining user-centered design methodologies, strategic thinking, and a deep understanding of human behavior, I strive to create services that are not only functional and efficient but also deliver exceptional value to users and stakeholders.

Throughout my career, I have had the opportunity to work on diverse projects, collaborating with multidisciplinary teams to tackle various social issues. I am driven by a strong desire to make a difference in people's lives and contribute to the betterment of society.

In addition to my professional endeavors, I am continuously expanding my knowledge and skills in service design through continuous learning, attending workshops, and staying up-to-date with the latest industry trends. I am always eager to explore new perspectives, collaborate with like-minded individuals, and embrace innovative approaches to design.

I am excited about the possibilities that service design offers and the opportunity to create meaningful, user-centric solutions that address the complex challenges we face in today's world. I look forward to connecting with fellow professionals, sharing insights, and making a positive impact through design.

Thank you for taking the time to learn a little about me. I am open to new opportunities, collaborations, and discussions, so please feel free to reach out.

Final Project

Our project focuses on addressing the issue of impulsive spending among neurodiverse and Gen Z individuals. With approximately 40% of Gen Z exhibiting impulsive spending tendencies and 27% diagnosed with ADHD, it is crucial to understand their unique cognitive differences and challenges in regulating behaviors.

By gaining a deeper understanding of their needs, we aim to develop targeted strategies and interventions to promote responsible financial behavior. Through research and collaboration, we strive to empower these individuals to overcome impulsive spending habits and achieve greater financial well-being.

WIP project 2022