Xuanfei Yi

MA 22/23

I am XUANFEI YI, a service design and user experience designer.

I am currently exploring different fields such as service and experience design, brand/design strategy, project management, and marketing communication to connect businesses, products, and users at various levels. By comprehensively applying knowledge and skills from these areas, I am dedicated to designing resonant holistic experiences and solutions.

My final project is focused on optimising the family road trip experience and charging experience with new energy trams. I believe that new energy trams have a huge potential in the future market and are of great value for improving the home road trip experience and optimising the charging process.

Through innovative design solutions we hope to provide users with a more comfortable, convenient and intelligent family road trip experience with new energy trams, while optimising the charging process to address mileage anxiety and waiting times. Through my design work, I hope to create more sustainable, environmentally friendly and enjoyable ways for people to travel, promoting the popularity of new energy vehicles and the future development of sustainable transport.

Final Project

The project is trying to deliver a stress-free journey for families by addressing the challenges of extended wait times, boredom, and potential tantrums. 

Through our optimized charging resource allocation system, families can bid farewell to lengthy wait times and queues at service stations. Additionally, our service endeavors to convert chaotic moments into opportunities for tranquility and connection, offering engaging and entertaining activities that keep children happily occupied throughout the journey. This cultivates meaningful engagement and fosters lasting memories for families.

WIP project 2022