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Xinuo Wang (Noora)

Open Studio: 3rd - 4th February 2023
MA 2023
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About

Hi, I am Noora, I am a Service and Branding, Identity Designer at the Royal College of the Arts in London (RCA).

Influenced by IDEO, I switched from visual communication design to service design, following a human-oriented design and believing that design can change everything.


I hope that each of my works can be PURE. SIMPLE. POWERFUL.

final project 2022

WIP project 2022

FANSEE is a service for football clubs that replaces traditional seasonal jerseys with one pair of (home and away) fixed jerseys made of recycled materials. It allows the users to customise their jerseys digitally on their portable devices, and display such unique identities via Augmented Reality, which further engages fans to build a more sustainable future for football collectives.

FINAL PROJECT PROPOSAL