Xinhui Xu

Final Show: 3rd - 4th February 2023
MA 2023

As an interdisciplinary user researcher and service designer, studying at RCA made me a deeper understanding of service design. In addition to building and optimizing user-centred experience and systems, it is more important to understand the logic and methods, find intervention points, and leverage transformative influence.

Service design not only gives me the opportunity to communicate with real people, listen to real ideas, and get systematic answers to questions about social phenomena but also gives me the space to explore the practice of service design theory in the field of interest. I hope to use user-centred system design thinking to bring positive changes to society and empower communities and individuals.

My design skills are reflected in my enthusiasm and care for human beings, communities, cities and the earth, focusing on the exploration of behaviours, needs and characteristics of groups and individuals, so as to explore the connection between individuals and communities. With the integration of psychology, sociology and other disciplines, I explore the deep nature of problems, verify and construct influential designs through experimental design, user research, and behaviour analysis.

Final Project

Common Sisters is a story-sharing platform that includes a queer female perspective, helping queer, Gen Z and millennial women connect, share their stories and be proud through a storytelling toolkit and art as interventions. It not only helps queer women explore themselves in the community but also helps them resonate through the exchange of stories and narratives while making their voices heard and seen by other individuals and society as a whole.


WIP project 2022

Islington is densely populated and many children live in poor overcrowded families, thus more play space is being called for. There are already many places to play in the community, and large playgrounds are only a small part of them. The real problem is that people, especially kids, don't know about these places and how playable they are.

So we designed Play@, a game-driven service that can be practised by play organizations to unlock playable places, bridge different players in the community, and establish a playground-centred network. In layman's terms, it is a toolkit that can be used by play organizations to transform real communities into games, which will map out all the playable spaces in the community and highlight the uniqueness of each place.