Designers have an unparalleled power to solve problems and an unavoidable responsibility to foresee and mitigate risks to the society and planet. Wanting to find answers to systemic issues like corruption, ethics and inclusivity in the Indian construction industry brought me to Service Design at RCA. Through my dissertation I explored the concept of corruption from a systemic lens and identified tangible gaps for intervention.
Working at intersections of individuals, organisations, and systems, necessitates the need to bend our approaches to be context-sensitive and outcome-oriented, while maintaining rigour and integrity. In the past, I have worked across multiple sectors ranging from social housing to financial services, applied multiple approaches from behaviour change to business strategy and played various roles from project management to foresight research.
Currently a service designer in a research and design lab dedicated to improving lives of children and young people, my role is to integrate service design into systems thinking and evaluation. What excites me is the privilege to facilitate and co-create change when tackling pressing challenges.
The UK government has set a target to reach net-zero by 2050, which will require large-scale transitions by companies and businesses in the UK and Major infrastructure decisions in order to implement these changes.
National Health Service Blood and Transplant (NHSBT) aims to reach Net-zero by 2040. Responsible for inciting these changes are NHSBT's Environmental team, who want to transform how their estates and operations are run. In 2021, NHSBT achieved a 50% carbon reduction and zero waste/landfills and is working on building a sustainable supply chain, and resilient business model to reach net zero by 2040.
Findi is a 1-year long employee benefit cum financial service that helps young people to start saving money at a pivotal moment in their lives, i.e. when they start working. It aims to help build healthy savings behaviours that can become the backbone of a healthy financial life.
Recall a time in your life when you made a behaviour change? What led you to do it? How did it benefit you? For most of us, self-reflection combined with a feeling of urgency/crisis pushes us to make changes in our lives, which are otherwise difficult, whether it's to quit smoking or switch to healthier foods. Behaviour change is crucial!
Our service design team at RCA, dived deep into behavioural factors that impend people from making good decisions about their money, saving their income or moving up the financial ladder. Combining these insights, principles of behavioural economics and the power of technology, we created Find, to help young adults reflect and change behaviours over time.
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