Ron Digao

MA 22/23

I pursued Service Design at the Royal College of Art because I am passionate about finding solutions to real-life challenges. With my diverse background, I bring a personal touch to my work, offering fresh insights, innovative ideas, and a deep understanding of different cultures when approaching service design projects.

Growing up in the Philippines exposed me to a rich tapestry of traditions, values, and creative expressions that shaped my perspective, instilling in me a profound appreciation for cultural diversity. This upbringing taught me to think beyond conventional boundaries and find unique solutions to design challenges.

Having worked in global hubs like New York and Stockholm, I have gained a wealth of experience in fast-paced and dynamic environments, where I collaborated with professionals from various industries and cultural backgrounds. These experiences honed my adaptability, sharpened my ability to design solutions that cater to a wide range of audiences, and showed me the power of diversity in driving innovation.

Throughout my career, I have been fortunate to collaborate with diverse teams, which taught me the value of inclusivity and the importance of incorporating diverse perspectives to create projects with a broader impact. As a person, I am naturally cheery and believe in the power of collaboration over competition. I always strive to see the bigger picture and ensure that the work I do contributes to the betterment of society.

In my free time, I indulge my passion for music as a DJ and event producer. This creative outlet allows me to create spaces where people can come together, enjoy unforgettable experiences, and foster a sense of community and connection.

Final Project

As GenZ design graduates navigate the transition from school to the professional world, they encounter unique challenges. Our project aims to understand these challenges and develop solutions to mitigate them. Through surveys, interviews, and observational studies, we gained insights into the emotional landscape and practical difficulties faced by these graduates. Using these insights, we identified key problem areas from the perspective of the graduates themselves. This information guided the development of innovative strategies and tools, such as job-matching platforms and mentorship programs. Our ultimate goal is to empower GenZ design graduates, providing them with the necessary resources to navigate their career paths confidently and successfully.

WIP project 2022