Fintech entrepreneur with over a decade of experience creating payment products and digital experiences for small businesses in Latin America. I consider myself a curious, close, and committed leader who works creatively and dynamically to transform people's lives.
This project seeks to revitalise and preserve the underground electronic music scene by addressing several complex challenges that exist today. Through extensive primary and secondary research, we have identified the underlying and most prevalent issues that stakeholders are facing. Furthermore, the accelerated evolution of the scene into a increasingly commercial multi-billion-dollar industry has caused a deterioration of the implicit foundational values upon which the scene was created. As the scene grows and evolves, so do these core values. Therefore, based on these values, our project design principles prioritise community over profit, enable artistic development within local communities, ensure inclusivity and accessibility, promote diversity and social progress, strive to make transformations that will have a real impact, and seek cultural innovation by pushing boundaries.