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Chin-Cheng Ou

6 june 2022 - 12 june 2022
MA 2020/2022
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About

Hi, this is Stanley (Chin-Cheng Ou), a multi-disciplinary designer with industrial, user experience and service design background. Currently focus on design intervention which create sustainable and social impact. I use visual tools for system thinking and co-creation, and always put user at the center when designing.

final project 2022

Consumer behaviour is driving sustainability, and customers are intentionally choosing to relate to brands that share their values, and they expect businesses to assist them in adapting. Cahoo is a social learning and action model that combines behaviour science concepts, the SBI Feedback Model (Situation, Behaviour, Impact), and the circle of engagement paradigm to create a new model that fosters social learning and activity. To build a circular loop, it stimulates interaction, pushes consumers to take action, and provides feedback on the consequence. It allows users to create a community-led marketplace of sustainable actions and businesses to learn and grow as a collective. Cahoo also uses gamification elements to engage its users, such as challenges, badges, and rewards.

WIP project 2022

“I am” is a packaged programme aligned with a pilot led by our collaborator, Catch22, which encourages people on probation (POP) to be aware of and express themselves for their stable emotion conditions and better relationships with others. It delivers a guidance leaflet for helping navigator mentors from Catch22 to build trust with the POP and facilitate the programme.

FINAL PROJECT PROPOSAL

Cahoo

Consumer behaviour is driving sustainability, and customers are intentionally choosing to relate to brands that share their values, and they expect businesses to assist them in adapting. Cahoo is a social learning and action model that combines behaviour science concepts, the SBI Feedback Model (Situation, Behaviour, Impact), and the circle of engagement paradigm to create a new model that fosters social learning and activity. To build a circular loop, it stimulates interaction, pushes consumers to take action, and provides feedback on the consequence. It allows users to create a community-led marketplace of sustainable actions and businesses to learn and grow as a collective. Cahoo also uses gamification elements to engage its users, such as challenges, badges, and rewards.