Avi Choukhany

MA 22/23

I am a passionate multidisciplinary designer specializing in UI/UX and Service Design. But for me, it's not just about the technical aspects it's about embracing sustainable, human-centered approaches in everything I do. Understanding the people behind the designs is what truly drives me.

During my academic journey in the MA Service Design program at the Royal College of Art, I've delved deep into the essence of service design. This experience has shaped my understanding, expanded my knowledge, and allowed me to grow both personally and professionally. It has also inspired me to adopt a trauma-informed design approach, where empathy and sensitivity play crucial roles.

Through internships at renowned organizations during my undergraduate studies, I've gained valuable hands-on experience that has further honed my skills and expertise.

My dedication lies in pushing the boundaries of design and finding innovative solutions that prioritize sustainability, inclusivity, and social impact.

Final Project

Women have long endured the burden of being unheard and disregarded when expressing their pain. In particular, when women describe their symptoms of chronic pelvic pain, they struggle to be taken seriously and are often misinterpreted as experiencing anxiety, sexual issues, or period pain. Rooted in underlying sexism, this problem undermines women's experiences and hampers their access to timely care. On average, women experience a staggering four-year delay in receiving the proper diagnosis for their pain.

Our project is dedicated to tackling this critical issue by improving communication about pelvic pain between female patients and general practitioners. We strive to amplify women's voices, advocate for their recognition, and foster empathy in healthcare. We aim to bridge the gap in understanding and provide better support for women experiencing pelvic pain.

Through collaboration with medical experts and organizations like Medical Herstory, we shed light on the alarming gap in women's healthcare. Join us as we work towards a more equitable and empathetic approach to women's healthcare.

WIP project 2022