Alexandra Gruber Perez

MA 22/23

Alexandra “Lexie” Grüber-Pérez is a London-based service designer dedicated to crafting caring and responsive systems for critical social infrastructure. Through her work, she has designed innovative services for veterans, people facing eviction, children in foster care, cancer patients, and the healthcare staff who care for them.

Lexie was selected to represent the Royal College of Art as a presenter on "Europe By Design", a TV show that will air nationwide across the United States on CBS.

Lexie is currently a Service Design Masters Candidate at the Royal College of Art in London. She previously served as a Senior Advisor in the U.S. Department of Health and Human Services and as a Health and Public Service management consultant at Accenture.

When Lexie’s not in the studio, you can find her birding in one of London’s wonderful public parks.

Final Project

I am working with Massachusetts General Hospital to design a solution to ensure on-time procedure start times. Through immersive on-site research, more than 20 in-depth user interviews, and quantitative analysis, I discovered a key insight: unclear pro-procedure communication led to patient anxiety and a subsequent increase in procedure times. I am now co-designing with patients and providers, to ensure their valuable input guides the development of a new pre-procedure patient journey. By improving communication clarity and reducing anxiety, we will streamline patient understanding and minimize delays, ensuring a smoother process for both patients and healthcare providers.

WIP project 2022