Alessandro Castorino

6 June 2022 - 12 June 2022
MA 2022

My name is Alessandro Castorino and I am a Service and Graphic Designer at the Royal College of the Arts in London (RCA), after June of 2020 when I gained a BA Diploma in Graphic design. A particular aspect, which attracted me to pursue a career in the design field, was the premise to be able to develop creative products and services with a strong personal identity, which could also be useful to people for everyday tasks. Despite having developed the necessary skills and knowledge to be considered a fully-fledged designer, I have and still am working with a mixture of methods between digital and traditional art and design techniques, and I am always open to improving my skills and methods, through the constant creation of personal projects experimenting with different techniques, such as printmaking or digital series. Additionally, I have already worked part-time in the artistic field, in art galleries in Milan, my hometown, intending to further increase my knowledge of the art and design field. I also have worked for an internship period at the Graphic Design studio Afterpixel located in my home city, further developing my understanding of the relationship between clients, users, and design studios. During my attendance of the RCA Service Design course, I have also taken additional internships to gain further experience in both the Graphic and Service Design sectors. These ranged from a Graphic Internship for Wecomeet, to an internship to work in a service design team for Unify, during which I shifted to one for the 1648 Factory venture studio. These were essential moments during which I was able to pinpoint my future goals within the industry, and plan how to further grow as a professional. Now, having almost completed my Master's course in Service design I understood not only how to communicate a service or a product to their audiences through identities and advertising, but now, I am also able to take part in the development and the background work that undergoes in the creation of services from the ground up, as well as its upkeep. Knowing both fields has improved my communication and development abilities and allowed me to develop the qualities necessary to become a 360 degrees expert in my field.

Final Project

There are currently thousands of autonomous users which are either unable to understand the intentions or the features of their systems because they were never properly trained on how to operate them. This is bound to only get worse with the highly inclusive mass implementation of more advanced technology and features, as both new and veteran users will not know what to expect.

Thus, we chose to focus on how might we catalyze the future self-driving onboarding experience by bridging the reliability and communication gap between the systems and their users, easing the adoption journey?

Through our partnership with the European NIO car manufacturing branch, we were able to develop a service that could overcome these shortcomings, and allow for smoother integration of their products: NIO-MISM

NIO-MISM is an onboarding service that catalyzes the efficiency of the Self-Driving (SD) adoption journey and its experience for Hands-off (Level-3) autonomous users.

WIP project 2022

4-GP is a service formed by four guideline packages which focus on presenting possible improvements to be applied to the existing probation system structure to reduce recalls for offenders. The main focus is on the communication gap identified through extended qualitative research with the assistance of Catch22 studio, Probation Practitioners (PP), and People on Probation (POPs).


Luxurious Autonomous Vehicle Perception

Autonomous Vehicle Perception

Recently, more and more sectors have shifted their focus on providing their clients with services that rely on connections and autonomous systems. Some of the most prominent have to be the automobile and transportation markets, which have been pushing towards the development of the first generation of fully autonomous vehicles, with no required input from the driver or passengers. Governments are also pushing for the creation of a Connected Autonomous Vehicle (CAV) system for improved management of traffic in new urban environments. However, people are more skeptical due to the unfamiliarity of these new AI-controlled vehicles, as well as the lack of knowledge to properly interact and operate with them. Additionally, there is a lack of trust due to a limited understanding of how these systems can operate, what mistakes it can make, and how these might impact the passengers. Therefore, our goal is to analyze the effective methods witch which these companies can develop a strong bond of trust and understanding can be developed by the autonomous systems and their users, with a focus on the luxury sports car market.

While we do not have a finalized format in mind, two predicted main outcomes could develop from this project. It could either be setting a new standard in the Luxury sports car sector to reshape customers’ perception of the self-driving service. Alternatively, we could develop a new business model which focuses on innovation and redefines luxury in the digital era.

At the current moment, we will continue to explore this field and its details through ever-expanding research, not only to have a deeper understanding of the subject but also to be prepared to satisfy the requests that our partner might have for us throughout the development.