Soft toys are in desperate need of sustainable intervention.
Comparable to fashion, plush toys are constructed with similar workmanship and materials; areas that are seriously neglected by sustainable forces. Plush toys are hard to recycle, and people easily establish an intimate emotional connection with them. This makes it very difficult to let go of. This leads to a common phenomenon: there are a large number of plush toys hoarded in people's homes (especially those with children) from hundreds to even thousands.
But hoarding isn't a solution, it's more likely people's hesitation and procrastination towards a product that is about to enter the next stage of its life cycle - the end. What's more, based on our ethnographic research, the end of hoarding will always be indifferent to discarding, and the scarce, monotonous and cumbersome recycling and utilisation system can seldom meet people's expectations for value exchange. Countless plush toys have been left idle for a long time, which represents a waste of life; and they will eventually be thrown into landfills without any other options, which represents environmental pollution.
The reality looks ridiculous and pathetic, so we felt, something needed to be done.